NAMIWalks Email Sample

Subject line: A request for support for an important cause

Dear friends and family,

If you or someone you care about has ever been affected by a mental illness – from depression and anxiety, to bipolar disorder and schizophrenia, to everything in between – you understand its impact on the individual, and on the family.

On May 11, I joined 5,000 others at NAMIWalks NYC, the largest mental health awareness and fundraising event in the country! This year we set an ambitious goal of raising $650,000. We are $25,000 away from reaching that goal! The funds raised support the programs at NAMI-NYC.

NAMI-NYC provides education, support, and advocacy for all New Yorkers impacted by mental illness. And with nearly 1 out of 5 Americans experiencing a mental illness each year, the other 4 are family and friends. Chances are we all know someone who is struggling, or who has in the past.

Please make a tax-deductible donation towards my Walk effort today. Your support ensures NAMI-NYC’s programs and services are available free of charge for those in need. There is no donation too small (or too big) — truly, every amount is appreciated and makes a difference.

  1. Click here and go to
  2. Type my name in the “Fundraiser Search” box to find my page.
  3. Make a contribution and change the lives of families and individuals living with mental illness.

NAMI-NYC is a charity of my choice and I hope you’ll make a much needed donation today!

Many thanks in advance for your generosity and support.

NAMIWalks NYC. The biggest mental health event in the U.S.!